Yasir Salah

My work in graphics design has been involved in a wide range of packaging sizes and materials including: plastics, multi-wall bags, corrugated boxes and food packaging with emphasis in nutritional information labeling.

Also, I'm a food photographer and a food stylist.

As a technical illustrator, I illustrated and designed a set of tools - including the packaging and the logo - for a Radio Shack company. The tools have been purchased from overseas manufacturers with no instructions. After conversations with the various sales representatives, I wrote and designed the instructions for each of their products.

I see boundaries on projects as a challenge; I always find a solution; for example, the owner of a new restaurant Shawarmah Press contacted me to design a sign for his restaurant because the city rejected his logo on the building. The city’s code required only white lettering, but I was able to incorporate the owner’s color scheme with my logo by working with the manufacturer of the sign.

For 17 years I provided packaging designs for a local bakery, Dallas Gourmet Bakery, helping them to expand from one product to twelve products, as well as creating marketing solutions to supply their bakery goods to Sam's Club, Sky Chefs, Costco, 7-11 and Whole Foods —their nutritional standards are very high.

Additionally I worked for Kroger in their advertising department covering all graphics and store displays needs for 65 stores including 25 grand openings.

I'm knowledgeable in working with foil-stamping and embossing.

I'm fluent in English and Arabic, and have a working knowldge in Spanish and French.

In my spare time I like to play basketball and table tennis.

Yasir Salah

Proficiency in Adobe Illustrator, Photoshop, Indesign as well Adobe Dimension for 3D modeling & product Mock-ups.

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